APERITIVO - The Perfect Serve Edition -

On Sunday the 21st of May we launched the first edition of APERITIVO together with the lovely team of Lotti's bar at the Hoxton Hotel in Amsterdam.

An aperitivo (or apéritif) is often described as being similar to the American happy hour, but in reality, it’s much more than that.

An aperitivo is a pre-meal drink specifically meant to whet your appetite. Although the concept of inspiring your stomach to do one thing or another with alcohol is probably as old as alcohol itself, the concept of the modern apéritif is generally thought to have been invented (or effectively marketed) by the distiller Antonio Benedetto Carpano, who also created one of the first types of vermouth in Turin in 1786. He claimed that his special combination of fortified white wine and various herbs and spices stimulated the appetite and was more suitable for ladies to drink than red wine. It thus became one of the first popular aperitivo drinks.